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Searching by UPC & SKU

Learn how to search Inventory Checkers using a UPC or SKU when you don't have a product URL available.

Searching by UPC & SKU

While searching by product URL is usually the fastest option, BrickSeek also lets you search using a product's UPC or SKU.

These identifiers are especially useful when you're standing in a store, comparing products across retailers, or don't have access to the retailer's product page.

What's the Difference?

UPC (Universal Product Code)

A UPC is a standardized barcode number that's used across many retailers. It's a great option when you're trying to identify the exact same product regardless of where it's sold.

SKU (Stock Keeping Unit)

A SKU is a retailer-specific product number. While different retailers may assign different SKUs to the same item, searching with the correct SKU can quickly locate a product within that retailer's Inventory Checker.

Inventory Checker search field showing UPC, SKU and URL search options.

How to Search

  1. Open the appropriate Inventory Checker.
  2. Enter the product's UPC or SKU into the search field.
  3. Click Search.
  4. Review the available results.

BrickSeek will retrieve pricing and inventory information for matching products.


UPC search example

Where Can I Find a UPC or SKU?

Depending on the situation, you may find a UPC or SKU:

  • On the retailer's product page
  • On the product packaging
  • On a shelf tag in the store
  • In your purchase history
  • On a receipt
Example of a UPC.

Continue Exploring

After locating the product, you can:

  • Compare nearby stores
  • Save it to your Shopping List
  • Create a Deal Alert
  • Visit the retailer's website

Searching is just the first step in your shopping workflow.

Pro Tips

💡 Use a product URL whenever it's available—it's usually the easiest search method.

💡 UPCs are especially helpful when comparing identical products across multiple retailers.

💡 Double-check your numbers before searching. Even one incorrect digit can prevent a match.

💡 Inventory information changes frequently, so verify availability before making a trip.

Frequently Asked Questions

Should I use a UPC or a SKU?

Either will work when supported, but UPCs are often more useful when comparing products across different retailers.

Why didn't my search return any results?

Check that you've entered the number correctly and that you're using the Inventory Checker for the appropriate retailer.

Can I still use a product URL?

Yes. For most members, searching by product URL is the fastest and easiest option.

Related Lessons

  • Finding Local Inventory
  • Searching by Product URL
  • Understanding Inventory Results